Stripe
The Stripe Billing upgrade
for B2C subscriptions.
Redux partnered with Stripe to bring specialized failed payment recovery to B2C brands.
✓ Built for B2C
✓ Shows Stripe Baseline vs Redux Lift
✓ Pay Only When Redux Outperforms Stripe
“Working with Redux has been a game changer. With over 3M users, we were bleeding ARR to failed payments despite already running Stripe Smart Retries. Redux recovered six figures Stripe was missing, without us lifting a finger. It's a no-brainer.”
Aleem RehmtullaCTO, Crayo AI$6-figuresrecoveredHow Stripe works with partners
Stripe’s model is
baseline plus partners.
Stripe Billing includes Smart Retries by default, and partners with recovery platforms through the App Store. Redux partnered with Stripe to bring specialized recovery to B2C brands.
From the Stripe documentation
“Payment recovery services: Stripe partners with various payment recovery businesses to provide additional services.”
Why B2C is different
B2C recovery is
a different game.
A $15 fitness subscription on an AMEX card and a $175 corporate subscription do not fail the same way. Stripe has to be “good enough” for everyone: B2B, B2C, SMBs and enterprise. So its recovery logic is generalist by design. That’s a problem when your business is B2C subscriptions.
Insufficient funds is common, not terminal
When a consumer’s credit card declines, it usually means they’re between paychecks, not that they’ve churned. The right timing recovers them.
Pay cycles matter more than retry frequency
Consumers get paid on predictable schedules. Recovery timed to their actual cash flow outperforms random retry attempts.
Consumer behavior ≠ B2B behavior
B2B customers update cards proactively. Consumers don’t. Recovery needs to work differently with zero friction.
AI that learns automatically
Gets smarter on your specific failure patterns to improve recovery on autopilot.
Comparison
Redux vs
Stripe Smart Retries.
Feature
Redux
Stripe Smart Retries
Relationship to Stripe
Official Stripe App partner
Native Stripe feature
Role
Specialized B2C upgrade layer
Basic recovery
AI/ML recovery engine
Trained for B2C subscriptions
Basic broad recovery
Separate emails from retries
✓ Only email when needed
✗ Email per retry, increases churn
Coordinate retries with emails
✓
✗
Recovery analytics
✓
Basic
Trial to paid recovery rates
✓
✗
No engineering required
✓
✓
Billing
Pay only on lift
Included in Stripe Billing
Dedicated support
Email, Slack
Best fit
$1m-$100m+ ARR B2C (iOS/android, AI, web apps)
General purpose
What you get
What changes
when you add Redux?
B2C intelligent retries
AI models trained exclusively on consumer behavior and banking patterns, with more retry attempts optimized for when customers have funds or banks are more likely to approve.
Smarter email communication
Smart Sending optimizes timing, uses your domain and branding, and focuses on fewer, better-timed messages to protect customer relationships.
Frictionless payment updates
Instant update forms let customers fix their payment info without logging in, reducing drop-off and recovering more revenue.
Got questions?
We’ve got answers.
Does Redux replace Stripe?
−
No. Redux is a Stripe-native partner that extends Stripe Billing. You install it from the Stripe App Marketplace. Stripe remains your system of record.